Lennette joins Perilchute Response Planning Systems, LLC.

November 21, 2012

Perilchute Response Planning Systems, LLC. is a emergency planning and preparedness firm (www.perilchute.com)  dedicated to the creation of web-based tools that enable emergency planning and collaboration among organizations having a vital role in the response and recovery of local communities.

Perilchute Response Planning Systems, LLC has a number of products available and in development that can assist you in preparing your organization for anticipated and unexpected disaster events. Our suite of web-based tools includes:

· ChurchSAFE (www.churchsafeplan.com)

· SynagogueSAFE (www.synagoguesafe.com)

· CBOSafe – currently in development

· SmallBizSAFE – currently in development

The Perilchute Team includes Laurie Friedman, Doug LaMar and Lennette Dease

Our combined experience of more than 75 years in emergency response and emergency planning allow us to create effective and affordable plan writing tools.

With all this experience you can count on us to:

  • Know the importance of planning for emergencies.
  • Understand the value of thinking through what you need to do.
  • Know how to organize critical information and present it exactly the way you need it in an emergency.
  • Demonstrate that emergency planning can be a simple, interesting and engaging activity.

We will continue to provide innovative tools to promote readiness within your congregation. Soon, we will have a network of approved consultants and vendors. Right now, you can connect with us on Facebook and Twitter. We will be there to share ideas and expert advice.


Weeks after Sandy, churches continue to help lead relief effort

November 21, 2012

 Reblogged from CNN Belief Blog:

By Sarah Hoye, CNN Follow @SarahHoyeCNN

Coney Island, New York (CNN) – Pastor Connie Hulla heads down the street toward the setting sun, her cowboy boots clicking against the sidewalk.

“Don’t worry, we have plenty of food inside,” she calls out over the rumble of a commercial generator to a line of residents snaking around her Coney Island Gospel Assembly church.

Read more… 1,093 more words

Text, don’t call when natural disaster strikes

May 30, 2012

WASHINGTON (Reuters) – It is better to send text messages than to call when natural disasters strike and networks get congested, a senior U.S. official said on Wednesday, also urging people to add battery-powered cell phone chargers to their storm emergency kits.

Craig Fugate, head of the Federal Emergency Management Agency, told reporters that forecasts for a “normal” Atlantic hurricane season should not keep those in potentially affected areas from getting ready for storms that could make landfall.

“There is no forecast yet that says where they are going to hit or not hit. So if you live along the Gulf Coast, the Atlantic, and as far inland as the folks in Vermont found out last year, you need to be prepared for this hurricane season,” Fugate said at a White House news briefing.

The U.S. government is working to extend its public alert warning system beyond radio and television to mobile networks, Fugate said, noting that most new and upgraded cell phones have the capacity to receive such emergency notices.

Households without fixed-line phones should be ready to charge cell phones during power cuts, the FEMA administrator said, also calling on families to make alternative communication plans for when wireless networks are congested.

“When there’s a big crisis, don’t try to call people on your phones – text message. It’s a lot faster and gets through. Use social media to update people … and also be prepared when power outages occur how you’re going to keep your electronic devices charged,” Fugate said. “Add to your evacuation kits your cell phone chargers.”

Facebook Assembles Group to Plan for Disasters

June 8, 2011

Facebook is already adept at handling public-relations blunders, but the company is beginning to focus on how it can help with real calamities.

About a dozen disaster-relief workers from governments and nonprofit organizations convened this week for a five-hour meeting at Facebook’s offices here in Palo Alto, California, and via teleconference from Washington.

While the groups, which included members from the Federal Emergency Management Agency and California Emergency Management Agency, were grateful for the gesture, they were not above taking good-humored jabs at Facebook for its rocky relations with government.

“Thank you so much for inviting us here,” Kelly Huston, a Cal EMA spokesman, said near the end of the assembly. “I know your interaction with government isn’t great because we’re suing you all the time for privacy issues.”

Meanwhile, another Facebook privacy debate was stewing during the meeting when Facebook began widening the reach of its facial-recognition feature. European Union regulators will hold an inquiry about the matter, Bloomberg reports.

The Tuesday event was Facebook’s first noteworthy collaboration with emergency-response organizations, spokespeople said.

Site administrators currently manage a page called Global Disaster Relief on Facebook. It has about 540,000 members, or less than 1% of Facebook’s total user base — but still more than the combined Facebook fans for all the groups that attended the meeting.

FEMA and the American Red Cross representatives offered occasional insights from Washington. FEMA Administrator William Craig Fugate, who was appointed by President Barack Obama in 2009, met with Facebook in October but was not present at this week’s meeting.

“Discussions like these help us learn from each other about what is working well and what isn’t,” Shayne Adamski, a FEMA senior manager who attended the meeting, wrote in an e-mailed statement.

For some, the affair was an education seminar, a chance to ask questions to the masters of the platform.

Wendy Harman, the social media director for the Red Cross, expressed frustrations with managing Facebook pages. “It makes me want to cry thinking about making 80,000 instances and updating them into eternity,” she said.

Facebook spokespeople were quick to offer suggestions.

“We can play a really important role in educating,” said Dave Steer, who manages Facebook’s trust and safety team. “This is one of the reasons we convened this kind of forum.”

The Red Cross extended an open invitation to Facebook to embed with its disaster-relief team, Harman said.

Google, which has more than 20 times as many employees as Facebook, devoted a “small team” last year to building projects that help provide disaster-related news or organize search efforts for missing people. Tumblr, the blogging platform, has added buttons to its site that encourage bloggers to donate to disaster relief efforts.

Facebook was less apt to promise dedicated resources from its 2,000 employees.

Steer suggested Facebook could create an internal think tank focused on disaster response.

“How do we leverage some of the minds of the people who work here to tackle the technical problems?” he asked.

Company spokesman Frederic Wolens added: “Facebook is the platform.”

Some weren’t fully convinced of Facebook’s dedication to the cause.

“I know that Facebook is a platform, and you want to push that, but going beyond marketing Facebook,” said Heather Blanchard, co-founder of the nonprofit Crisis Commons, “part of it is about recording history.”

“You have an entire research population hungry for what you know,” she added.

Facebook plans to discuss the feedback it received from the organizations over the next few weeks and will determine how best to handle the requests.

Tuesday’s agenda included a brainstorming session for a Facebook application dedicated to disaster relief, but the concept wasn’t discussed at length. Facebook liaisons offered technical guidance and recorded talking points and ideas on whiteboards: one bolted to the wall and the other projected digitally.

In the past, Facebook has held similar summits with organizations addressing bullying, suicide and privacy issues.

Social media tools have quickly become a mainstay for disaster response in many countries. Twitter saw the third-highest activity on its service after the Japan earthquake in March, a spokesman said.

Justin Osofsky, Facebook’s director of partnerships, highlighted “stuff that happens organically” in response to disasters, such as the page for finding items lost during the Joplin, Missouri, tornado. By highlighting these grassroots programs in addition to promoting those from government and nonprofits, Facebook thinks it can help.

“There’s a thirst for information,” Steer said. “Now the onus is on us to quench that thirst.”

This is a repost of an article reported on CNN

How Social Media Fits Into Los Angeles’ Crisis Communication Strategy

May 12, 2011

It’s been a slow but steady climb in Twitter followers for the Los Angeles Emergency Management Department (EMD). The site, launched about 18 months ago, is one of two social media properties owned by the EMD. Twitter followers now exceed 1,000.

The EMD’s use of social media reflects a growing trend among public safety agencies: the use of social media to connect with a public that is increasingly spending more time on social media sites than accessing traditional media such as television, radio and newspapers.

The EMD uses Twitter to post official city bulletins and advisories about emergencies, significant events and disasters that affect residents. The account is “verified” by Twitter, a distinction Twitter carefully dispenses to establish authenticity so users can trust that a legitimate source is authoring the tweets.

Twitter followers tend to increase when bulletins or advisories are posted about mud and debris flow concerns or announcements of cooling centers during a heat wave. The last significant spike in followers happened over the past few weeks when the EMD posted tweets updating Angelenos about the city’s efforts in monitoring radiation levels from the nuclear plant in Japan.

The EMD has also used Twitter to update Angelenos on road closures, evacuation notices of residents in burn areas, heat advisories, information about missing children during large public events, and to post messages encouraging the public to remain calm during special events like the Lakers championship game, or imminent verdicts like the Oakland transit officer case.

Twitter has become an important communication tool and a vital part of the EMD’s crisis communication strategy.

“It’s important to leverage technology,” said James Featherstone, general manager of the city’s Emergency Management Department.

“You have to fish where the fish are. People spend more time getting information on the Internet than they do from traditional news sources. Social media allows us to quickly push out messaging during critical events and let residents know what has happened, what the city is doing and what we need residents to do. It’s our most important crisis communication management tool,” said Featherstone, adding that in addition to using traditional media, social media allows information to spread exponentially through retweeting and reposting. It has given the EMD a more direct way of reaching more residents during an emergency or critical event, in real time.

The EMD is not the first public safety agency in Los Angeles to use social media. The Los Angeles Fire Department uses Twitter to post information about incidents and alerts to its more than 10,000 followers.

The Emergency Management Department also has a Facebook fan page with more than 500 friends. It too has seen a spike in subscribers after the recent Japanese power plant emergency.

While events such as the nuclear crisis in Japan tend to heighten public concern and increase their interest in following the EMD’s posts, the most effective use of the EMD’s social media sites has been using them to emphasize the importance of being prepared for any of the natural disasters that characteristically affect Los Angeles such as earthquakes, wildfires, and mud and debris flow from winter storms. Twitter has helped readyla.org — the city’s official readiness, response and recovery website — become a valuable and recognized source of readiness information for Angelenos.

“We believe in messaging over time,” Featherstone said. “During non-emergencies, posting tips on how to prepare for emergencies helps to create a culture of readiness — and readiness is the most powerful tool we have to survive disasters.”

The author, Veronica Hendrix, is a public information officer for the Los Angeles Emergency Management Department.

New National Preparedness Presidential Policy Focuses on Capabilities

May 12, 2011

The federal government is aiming to move preparedness activities away from overly burdensome requirements to a more streamlined approach with the release of a new policy. President Barack Obama signed a new presidential policy directive on national preparedness on March 30, which is the result of a comprehensive review of national preparedness policy and replaces Homeland Security Presidential Directive 8.

Brian Kamoie, senior director for preparedness policy on the White House National Security Staff, told a group of stakeholders at the George Washington University Homeland Security Policy Institute on April 8 that many incidents were examined during the directive’s development, including the 2009 H1N1 pandemic, the Gulf of Mexico oil spill in 2010 as well as Hurricane Katrina. The federal government included 24 national associations representing a range of stakeholders and disciplines in the review of the national preparedness policy.

The directive seeks to move away from burdensome requirements and instead build the key capabilities the nation needs to confront any challenge. “Capabilities defined by specific and measurable objectives are the cornerstone of preparedness,” Kamoie said. “Rather than rigid approaches that apply only in certain scenarios if specific assumptions come true, a focus on capabilities will enable integrated, flexible and agile all-hazards efforts tailored to what we know are unique circumstances of any given threat, hazard or actual event.”

As an example, he said, building flexible capabilities such as search and rescue and medical surge enable emergency staff to respond to a wide range of incidents regardless of what caused the emergency.

Stakeholders emphasized that the directive should not focus on one-size-fits-all standards because communities have different needs based on their risks. “This focus on capabilities will also drive the evolution of our planning efforts, which will seek to identify how we can most effectively mix and match our capabilities where needed to be the most agile and flexible in our approach,” Kamoie said.

The stakeholders also wanted the guidance and plans to be streamlined, Kamoie said, adding that at the local government level, the person who is tasked with developing plans, documents and grant application packages also must respond to daily events like fires or heart attacks. “So we want to move away from overly burdensome requirements,” he said.

All-of-Nation Approach

A key principle of the preparedness directive, Kamoie said, is focusing on an all-of-nation approach, which can already be seen in FEMA Administrator Craig Fugate’s whole community planning effort. “This approach relies on understanding and meeting the true needs of the entire affected community, engaging all aspects of that community — the private, the nonprofit, the public sectors — in both defining those needs and devising ways to meet them,” he said, “and strengthening the assets, institutions and social processes that work well in communities on a daily basis to improve resilience and emergency management outcomes.”

Kamoie cited three action items the directive calls for: First, is the establishment of an overarching preparedness goal that identifies the core capabilities necessary for the spectrum of preparedness, including prevention, protection, mitigation, response and recovery. Second, is the development of a national preparedness system, which will “guide activities that will enable the nation to meet the national preparedness goal, the specific planning, organization, equipment, training and exercises needed to build and maintain domestic capabilities.” He added that the capabilities will be defined in terms of risk and objectives. Third, a national preparedness report will be compiled annually.

The White House is also pursuing “more rigorous assessment systems,” Kamoie said. The systems will aid in measuring and tracking progress over time. “We simply need to do better in articulating our current level of preparedness and demonstrating what innovations have worked,” he said.

The U.S. also aims to learn from studying the response to the recent tsunami and magnitude 9.0 earthquake in Japan. And when asked about how well prepared the nation is for a nuclear event, Kamoie said efforts have been ongoing — National Level Exercise 2010 included radiological emergencies and planning guidance was released in June 2009 for improvised nuclear devices — but that is another area where the U.S. will learn from the events in Japan.

How to Include Diverse, Vulnerable Populations in Emergency Preparedness

May 12, 2011

The United States is home to more than 308 million people, comprising many cultures and subpopulations — such as diverse and vulnerable groups of people — who may interpret messages differently or distrust the government. Perhaps no disaster has illustrated the need for emergency planning and preparedness with these communities to the extent that

Hurricane Katrina did. Almost six years ago, the nation watched as more than 1,800 perished, 80 percent of New Orleans flooded and nearly 100,000 citizens remained in the water-ravaged city rather than evacuating.

A study of 1,089 people affected by the hurricane in Louisiana, Mississippi and Alabama found that 28 percent of those who didn’t evacuate couldn’t leave because of limited means, according to the nonprofit Fritz Institute. Of those who couldn’t evacuate for this reason, 71 percent said they had nowhere else to go, 37 percent didn’t have a car, and 36 percent couldn’t leave their homes without assistance. What’s more, 84 percent of those with limited means had household incomes of less than $50,000; 58 percent were African-American; 66 percent were women; 57 percent said their highest level of education was a high school diploma or less; and 32 percent had a physical disability.

When preparing residents for disasters, officials must think not only about the different cultures within their community, but also about the vulnerable populations — the disabled, very young, elderly, homeless and people who speak limited or no English. Emergency managers and public health officials have wrestled with developing relationships with these groups for decades, and it’s still a challenge for many.

Luckily there are resources for officials to use; examples of successful initiatives can assist state and local agencies with their plans, helping them to reach as many people as possible in ways that create positive relationships and changes.

Article Continuation…

For more on this dynamic article and examples that demonstrate how governments have worked with diverse and vulnerable populations and the organizations that serve them, please follow this link:  http://www.emergencymgmt.com/disaster/Diverse-Vulnerable-Populations-Preparedness-041111.html.  

This is a repost of an article by Ms. Elaine Pittman.